The winery operating system, starting with the room you’re already in.
You pour for hundreds of people a year and go home with almost nothing to show for it. We fix that first, then the rest.
Already poured at the SLO Wine Mixer? Claim your results.
The shift
Direct-to-consumer is shrinking. The night out is where wine sells now.
The tasting room slowed down
Club sign-ups and DTC shipments don’t carry the load they used to.
The stack is a mess
POS here, email there, a spreadsheet of events someone heard about. Nothing adds up.
Events are the channel
Pour for a room of buyers and the money follows. Walking away with nothing is the hard part.
What pourd does
The room, the data, and everything after.
Capture the night
An iPad at your table. Bottles poured, pour rate, ratings, repeat intent. Counted as it happens.
Read the room
Your numbers, benchmarked against every other winery in the building. Anonymized, honest, yours.
Grow into the winery OS
Events are the front door. The roadmap runs the rest of the winery from one login.
Bottles poured
128
Pour rate
79.8%
vs event average
You poured above the room.
Illustrative preview · real screenshots coming
Proof, not promises
Year one of the SLO Wine Mixer, by the numbers.
- Wineries poured
Wineries poured
0
- Attendees
Attendees
~0
- Top varietal
Top varietal
Rosé
- Data captured
Data captured
0%
Real figures from the inaugural SLO Wine Mixer. Counted at the table, bottle by bottle.
How it works
From the first pour to your next one.
Land at the event
Pour at the SLO Wine Mixer or any event on pourd. Your check-in and pour data is captured for you.
See your data, free
Claim your winery and read the results: bottles, pour rate, ratings, and how you stacked up against the room.
Help build the rest
Founding wineries get early access, founding pricing locked in, and a direct line into what we build next.
Founding wineries
We’re building this with a small group of wineries. Not for them.
pourd started at a folding table at the SLO Wine Mixer, counting bottles by hand because nobody else would. Forty-five wineries poured. We captured 95% of it. Now we’re turning that night into the platform wineries actually need, and we’d rather build it next to the people who pour than guess at what they want.
No commitment, no sales pitch, nothing binding. A conversation and a letter, and you help set what comes next.
Or email us straight at hello@pourdhq.com.
What a founding winery gets
Early access
You use every surface before anyone else does, starting with your own Wine Mixer results.
Founding pricing, locked
Whatever we charge later, you keep the number you started at.
Monthly feedback sessions
A standing conversation with the people writing the software.
A direct line
Not a support queue. Our actual phone numbers.
Who’s behind it
The crew behind pourd.
Hover a face for the story.
Cofounder and CEO. Points pourd at the right problems and keeps it pointed there.
Ethan Bronson
Cofounder & CEO
Cofounder and COO. Turns big plans into things that actually happen on the ground.
Jackson Elrod
Cofounder & COO
Cofounder and CFO. Keeps the numbers honest so wineries can trust theirs.
Austin Bronson
Cofounder & CFO